Last Meal
*This project was shortlisted for the Born Ugly “Ugly Ducklings” Competition.
*This project was shortlisted for the Born Ugly “Ugly Ducklings” Competition.
Branding
+ Packaging
+ Marketing
+ Copywriting
+ Social Media
+ Packaging
+ Marketing
+ Copywriting
+ Social Media
The Brief
The lines of what is ‘sellable’ are constantly changing, from wacky collabs like ‘e.l.f x Liquid Death’ and Esports gaining a following of 250 million people. What has the potential to become the next big thing?
Insight
In 2024, the Terminally Ill Adults bill started making its way through Parliament, it offers a chance for people six months away from death to control the end their own life. This has already started creating a path within the UK to talk about the mortality of oneself and loved ones.
Solution
A food delivery service that provides bespoke, high-quality three course meal, anything from a sausage roll to a gourmet stew. Helping to introduce the idea of thinking about one’s own death plans. The brand creates a positive and accessible space to talk about your own mortality helping to break through the discomfort and stigma that often surrounds
death and grief.
The lines of what is ‘sellable’ are constantly changing, from wacky collabs like ‘e.l.f x Liquid Death’ and Esports gaining a following of 250 million people. What has the potential to become the next big thing?
Insight
In 2024, the Terminally Ill Adults bill started making its way through Parliament, it offers a chance for people six months away from death to control the end their own life. This has already started creating a path within the UK to talk about the mortality of oneself and loved ones.
Solution
A food delivery service that provides bespoke, high-quality three course meal, anything from a sausage roll to a gourmet stew. Helping to introduce the idea of thinking about one’s own death plans. The brand creates a positive and accessible space to talk about your own mortality helping to break through the discomfort and stigma that often surrounds
death and grief.
Packaging
I created packaging with a playful, humorous tone that makes conversations about death more approachable.
The packaging plays with the iconography associated with death, bringing the topic to the forefront.
I created packaging with a playful, humorous tone that makes conversations about death more approachable.
The packaging plays with the iconography associated with death, bringing the topic to the forefront.
Advertising
Striking dark humour advertisements that ask the viewer why they haven’t thought about their last meal plans. Cutting through the UK’s avoidant feelings about talking about death.
Striking dark humour advertisements that ask the viewer why they haven’t thought about their last meal plans. Cutting through the UK’s avoidant feelings about talking about death.
Social Media
Last Meal invites its customers to photography and share their own last meal and who they shared it with, to create a community with its service.
Last Meal invites its customers to photography and share their own last meal and who they shared it with, to create a community with its service.
Website
The website allows customers to order their very own bespoke meal. Its navigation informs users of the way in which the service works, it creates intrigue, offers suggestions of specials inspired by famous dishes such as Elvis’ PB&J sandwich.
Link to access: Website
The website allows customers to order their very own bespoke meal. Its navigation informs users of the way in which the service works, it creates intrigue, offers suggestions of specials inspired by famous dishes such as Elvis’ PB&J sandwich.
Link to access: Website