One Stop Shop
D&AD Yahoo Brief
D&AD Yahoo Brief
Marketing
+ Experience
+ Branding
+ UX/UI
+ Experience
+ Branding
+ UX/UI
The Brief
Get Yahoo back into the minds of US Gen Z and Gen Alpha, create a brand activation idea that embraces Yahoo’s brand voice and the target audiences’ interests.
Insight
Gen Z and Gen Alpha have a growing interest in ‘physical media’, this can be seen in the rise of vinyl and book sales in the US. Consumers are interested in seeing brand not only on the screen but in their life.
Get Yahoo back into the minds of US Gen Z and Gen Alpha, create a brand activation idea that embraces Yahoo’s brand voice and the target audiences’ interests.
Insight
Gen Z and Gen Alpha have a growing interest in ‘physical media’, this can be seen in the rise of vinyl and book sales in the US. Consumers are interested in seeing brand not only on the screen but in their life.
Concept
The creation of a physical shop installation in American cities that highlight Yahoo’s services in a new way. Fostering authentic long-lasting connections with Gen Z and Gen Alpha by offering an integrative experience. Using Yahoo’s key applications, physicalise them and offer exclusive physcial rewards that play around with Yahoo’s extensive and fun relationship with the internet.
The creation of a physical shop installation in American cities that highlight Yahoo’s services in a new way. Fostering authentic long-lasting connections with Gen Z and Gen Alpha by offering an integrative experience. Using Yahoo’s key applications, physicalise them and offer exclusive physcial rewards that play around with Yahoo’s extensive and fun relationship with the internet.
The Search Archive
The Search Archive gives young people a chance to see internet history in its physical form, from major political events to the creation of the first meme. Connecting Gen Z and Alpha to Yahoo’s place in internet history.
The Search Archive gives young people a chance to see internet history in its physical form, from major political events to the creation of the first meme. Connecting Gen Z and Alpha to Yahoo’s place in internet history.
Advertisments
Billboards and signage that asks Gen Z and Alpha audiences, and their families to think of other ways of interacting with Yahoo. Building meaningful in-person relationship with the brand.
Billboards and signage that asks Gen Z and Alpha audiences, and their families to think of other ways of interacting with Yahoo. Building meaningful in-person relationship with the brand.
App Redesign
Redesigned app UX/UI to link to the campaigns 8-bit style. Allows users to interact with the campaign through their own account.
Redesigned app UX/UI to link to the campaigns 8-bit style. Allows users to interact with the campaign through their own account.
Web Redesign
Redesigned Website design that advertises the pop-up installation to those who are a part of the Yahoo community.
Redesigned Website design that advertises the pop-up installation to those who are a part of the Yahoo community.